- Improve the structure of your URLs :
- Simple-to-understand URLs will convey content information easily, Creating descriptive categories and file names for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines.
- URLs are displayed in search results, remember that the URL to a document is displayed as part of a search result in Google, below the document’s title and snippet.
- Use words in URLs, and Avoid using lengthy URLs with unnecessary parameters and session IDs, choosing generic page names like “page1.html”.
- Create a simple directory structure, and Avoid having deep nesting of sub-directories like “…/dir1/dir2/dir3/dir4/dir5/dir6/page.html”, using directory names that have no relation to the content in them.
- Provide one version of a URL to reach a document, and Avoid having pages from sub-domains and the root directory access the same content – e.g. “domain.com/page.htm” and “sub.domain.com/page.htm”.
- Make your site easier to navigate :
- Navigation is “very” important for search engines, It can also help search engines understand what content the webmaster thinks is important.
- Think out your navigation based on your homepage, All sites have a home or “root” page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content.
- Prepare sitemaps: may be one for users, and must one for search engines.
- Create a naturally flowing hierarchy, and Avoid creating complex webs of navigation links, e.g. linking every page on your site to every other page
- Use mostly text for navigation instead of flash or any other means.
- Put an HTML site map page on your site, and use an XML Sitemap file. If possible use a 404 error page.
- Keep it clean and simple
- let your links be specific and don’t try and redirect to other URLs
- use eye catching keywords
- Don’t let your site be filled with grammatical errors
- Don’t publish harmful words
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