Home Blog Guide What is Ads.txt and How to Use it

What is Ads.txt and How to Use it

IAB Tech Lab - Declare authorized sellers with ads.txt


Ads.txt – An Authorized Digital Sellers: The digital advertising industry is constantly working to ensure bad traffic will be kept out to help legit publishers ensure and grow their website’s revenues. Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.

Therefore, it is highly recommends you to use the Ads.txt file initiative (partnered and pushed by Google) with other publisher sites as an authorized advertiser source.

What is Ads.txt? Ads.txt is an IAB Tech Lab project that was created to fight inventory fraud and improve transparency in the digital advertising industry. The idea is simple; publishers put a file on their server that says exactly which companies they sell their inventory through.

The file lists partners by name, but also includes the publisher’s account ID. This is the same ID buyers (advertisers) see in a bid request.

How to use Ads.txt? The ads.txt file will help you protect your website from fraud inventory that is intentionally mislabeled as originating from a specific domain.

In other words – using ads.txt file will get you to more advertiser spend that might have otherwise gone toward fraud inventory.

What should you do? To create an Ads.txt file, please read the following instructions (if you already have an Ads.txt file on your domain skip this part): Declare authorized sellers with ads.txt

Also Check the file : Ads.txt Specification Version 1.0.1

That’s it- you are all set. Just make sure to add Ads.txt file to all your registered domains.

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