Fashion Against AIDS H & M celebrates its greater solidarity with love: Factory site Thursday Moritz Barcelona hosted a fantastic party for the launch of Fashion Against AIDS Collection at H & M. The event featured a pop-up store where visitors could purchase items from this collection that donates 25% of your money to projects to combat HIV / AIDS.

Over 700 guests, along with the most popular fashion bloggers joined us on the national scene in a very special night for us. Gerard Estadella (Icanteachyouhowtodoit) encouraged the environment and all attendees were allowed to photograph by Mike Madrid, Cup of Couple of the blog.

Guests can find your photos and upload them to www.good2b.es website created for this collection www.fashionagainstaids.com. This site hosts photos of all those who kiss for a good cause H & M donates € 0.75 for each of them for the fight against HIV / AIDS.

“It’s great so that initiatives are carried out by large companies. Shows the cause involvement and knowledge of social reality. It is a pleasure to be part of such actions. The party was a success. People has been great, have collaborated buying clothes and I hope they come aware of the social reality of these issues, “says Gerard Estadella of I can teach you how to do it.

“We are proud to offer our customers for the fifth consecutive year, the Fashion Against AIDS collection to support the fight against HIV / AIDS. We wanted to celebrate the launch with all our customers and reinforce the message of protection against viruses l, since the percentage of affected among the younger audience is growing. Tonight is being memorable for us is very gratifying to have this experience with our customers, “says Tony Sanchez, the communications department of H & M.