Facebook ‘Hashtag': Facebook has officially launched the ‘hashtags’ Twitter style. These tags to find content related to a specific topic. For now this feature will be operational only for a limited set of users and Facebook pages.
Like other services like Instagram, Twitter, Tumblr, and Pinterest, the ‘hashtags’ on Facebook to add context to a publication or indicate that is part of a broader conversation. When you click on one, you will see the list of people or pages that speak of the event or topic.
The aim of the social network is making people and businesses to participate in conversations about brands, products, public and local businesses. This will allow them to learn more about what customers think.
The ‘hashtags’ are the first step to give visibility to relevant public conversations. The purpose of Facebook is to build more features to advertisers, including ‘hashtags’ popular and statistics, so they can understand better how these tags and how they can fit your advertising strategy in the social network.
In a blog post unveiling the new feature, Facebook heralded the dawn of a new age of “public conversations” on Facebook, noting that the new tool would allow users to search for hashtags via the search bar; view posts with hashtags that originated on Facebook, as well as other services; and click on hashtags in status updates to see other posts with that tag.
“Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations,” wrote Facebook’s Greg Lindley.
“We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.”
Mark Zuckerberg’s company wanted to make concrete specifications advertisers. If you are using ‘hashtags’ in an advertising campaign through other channels, you can expand campaigns incorporating ‘hashtags’ on Facebook advertising.
Any ‘hashtag’ that advertisers use on other platforms connected to your Facebook page will automatically be identifiable in the social network and be able to click on it. They are a tool to follow and start conversations about your business.
The ‘hashtags’ will be available progressively to all people and Facebook pages over the coming weeks.