Ringtones used to be a tool to show each person’s ego but now people use the phone too many other things to introduce something about yourself via mobile devices.
Upon receiving the first phone for more than 10 years Rebecca May immediate access to the website of the service provider to select the ringtone.
“I download music to reach 10 times that price is 5-6 dollars a ringtone and my dad was paying” Rebecca May now 22 recalled. “When the new songs released and popular, I download them to your computer”.
But around 2009, May no longer interested in buying ringtones anymore. She’s not the only change to personal preference, as evidenced by the ringtone sales have fallen drastically in recent years.
In early to mid-2000s, ringtone become fashion accessories of the user. They excitedly load personalize your phone with the best sound, newest or wildest most unique.
They enjoy music classification for the various groups of contacts, as lovers, parents, friends, bosses, strangers In 2004 alone, more than half of phone users aged 15-30 have downloaded to your mobile device at least once. They see this as an opportunity to express musical taste and personality itself.
“Ringtones reflect who you are” Linda Barabee senior analyst firm Yankee when it says. “That is the preferred application second only market data service, mainly Message”.
According to research firm Consect (USA), in 2004 alone, ringtone sales – considered the savior of the music industry – rose to 4 billion globally and $ 300 million in the U.S. alone.
According to Richard Conlon, Vice President of Broadcast Music Inc, ringtone popular because it is one of the first audio product that people can enjoy on your mobile device. But in recent years, things started to go down.
In contrast to the strong growth of smartphones sales plunged suddenly ringtones only U.S. $ 167 million in 2012.
One of the main reasons that people have more ways to create and share your own ringtones for free. More importantly, smartphones give people more pleasure from the game new, video, music to news, Facebook, and there are countless ways to personalize ringtones phone should no longer be as attractive pastime ago .
“The presence of so many things in one device makes the user focus on the little things will be much reduced compared to the past experts said David Bakula of Nielsen.
Another factor causing the decline ringtones habit soaring through SMS messaging and the free services of Facebook, Whatsapp, iMessage demand dropped calls. Of course, the most basic functions of the phone’s call and message tones should never lose but it is no longer something to show me something.
Many people sadly not in the machine default ringtone or just change them 1-2 times during use.
Admittedly this is not good news.
At the early stages of the digital era, we make money from ringtones than any other service. It accounts for more than half the income.
And now it is almost not only as numbers, Conlon of BMI told.