G.I.Joe: Retaliation Delayed its Release For 9 Months:On June 29, 2012. That was the date for the return of G.I Joe: Retaliation the movies with a sequel that had Dwayne The Rock Johnson and Bruce Willis star signings. But finally G.I. Joe: Retaliation not see the light until March 29, 2013.
Nine months late since Paramount Pictures is justified by the conversion of the film to three-dimensional format. “It is increasingly clear that 3D is a must for movie fans worldwide and, along with Paramount, it was decided to bring the fans an even more immersive entertainment,” said Brian Goldner said in a statement , president of Hasbro.
In any case, Paramount and its partner the Hasbro toy, is a pretty risky move. And not only by the announcement of a delay so long to so few days of release, but because the director of the film, Jon M. Chu defended tooth and nail the filming of GI Joe: Retaliation 2D.
So, The Hollywood Reporter now rescues an interview with filmmaker California during the Southwest Film Festival, which stressed that shoot in 3D, a technology he had used in his later works: Justin Bieber: Never Say Never and Step Up 3-D , represented “a kind of liberation.”
In addition to these dissonances is clear that the producer has thrown away millions of dollars it has invested in a promotional campaign to convert GI Joe: Love in the summer blockbuster that has included even a spot in the Super Bowl.
With the help of 3D, Paramount hopes to improve the outcome of the first installment of the series. Released in 2009 and a budget of $ 175 million, GI Joe raised just over 300 million, a figure discreet tape to the card that came with the band of one of the blockbusters of the year.